{"id":1739,"date":"2017-10-09T15:28:10","date_gmt":"2017-10-09T13:28:10","guid":{"rendered":"https:\/\/www.wel-com.fr\/blog\/?p=1739"},"modified":"2017-10-13T15:42:49","modified_gmt":"2017-10-13T13:42:49","slug":"snapchat-chiffres-astuces","status":"publish","type":"post","link":"https:\/\/www.wel-com.fr\/blog\/snapchat-chiffres-astuces\/","title":{"rendered":"Snapchat : Quelques chiffres et quelques astuces utiles"},"content":{"rendered":"

Depuis pr\u00e8s d’un an, la concurrence \u00e9merge sur le march\u00e9 des stories entre Snapchat, Facebook, Instagram et r\u00e9cemment Facebook Messenger. Pr\u00e9sent depuis\u00a0 5 ans sur la toile des r\u00e9seaux sociaux, les publications temporaires en Story font le succ\u00e8s de Snap aujourd’hui !\u00a0<\/strong><\/p>\n

Des chiffres et des faits<\/h3>\n

Le r\u00e9seau social Snapchat<\/strong> poss\u00e8de d\u00e9sormais 5 ans d’existence. Il comprend environ plus de 150 millions d’utilisateurs dans le monde. 100% des utilisateurs de ce r\u00e9seau sont issus de l’utilisation mobile. De plus, la soci\u00e9t\u00e9 am\u00e9ricaine g\u00e9n\u00e8re aujourd’hui un chiffre d’affaires de plus d’un milliards d’euros. Ce succ\u00e8s fait que Snap<\/strong>\u00a0est entr\u00e9 en bourse courant 2017.<\/p>\n

\"snapchat-welcom\"<\/p>\n

Les modes d’utilisation<\/h3>\n

La moiti\u00e9 des utilisateurs de cette application mobile ont recours aux stories<\/strong>. Mais tout d’abord, faut-il rappeler ce qu’est un Snap<\/strong>. Il s’agit en effet d’une publication temporaire (photo ou vid\u00e9o) pr\u00e9sente sur le r\u00e9seau social pendant 24 heures maximum, enregistrable, capturable et supprimable au fur et \u00e0 mesure du temps. Une story rassemble l’ensemble des snaps pris dans la journ\u00e9e par un utilisateur.<\/p>\n

La moiti\u00e9 des utilisateurs de Snapchat dans le temps ont recours aux stories, et environ 9000 snaps sont publi\u00e9s chaque jours. En moyenne les adeptes de Snap y passent environ 30 minutes par jour dessus.<\/p>\n

Les types de publicit\u00e9s<\/h3>\n

Snap Ads est un filtre publicitaire pr\u00e9sent dans les stories qui propose de la publicit\u00e9 verticale aux utilisateurs. Nous avons Sponsored Lenses et Sponsored GeoFilters qui sont des interfaces publicitaires payantes.<\/p>\n

Concernant les moyens non payants pour faire de la publicit\u00e9 sur Snapchat, nous vous conseillons deux m\u00e9thodes :\u00a0Les snaps envoy\u00e9s \u00e0 la team<\/strong>\u00a0pour faire la promotion de votre activit\u00e9, produits, services en envoyant des snaps successifs \u00e0 vos contacts snap et La story successives de snap visibles pendant 24 H<\/strong><\/p>\n

\"Snapchat-story\"<\/p>\n

Le Marketing et Snapchat<\/h3>\n

Snapchat n’est pas le premier r\u00e9seau auquel les marketeurs pensent pour promouvoir la visibilit\u00e9 d’une entreprise. On remarque que 1% des analystes utilisent Snapchat comme outil de promotion d’une activit\u00e9, produit ou service. N\u00e9anmoins, voici, quelques astuces pratiques\u00a0pour gagner en visibilit\u00e9 sur Snapchat :\u00a0Mettre son profil snapchat en mode public ou c<\/strong>ustomiser son SnapCode. Le SnapCode \u00e9tant un code qui permettra aux utilisateurs de snap de le prendre en photo pour vous ajouter<\/strong><\/p>\n

Ce que font les marques<\/h3>\n

Les marques utilisent g\u00e9n\u00e9ralement le r\u00e9seaux social pour promouvoir des codes de r\u00e9ductions, pour communiquer et interragir avec un communaut\u00e9 directement en story, filmer ou prendre en photo des \u00e9v\u00e9nements. Ou encore, communiquer en priv\u00e9, via l’interface de Snapmessage. Les marques ont la possibilit\u00e9 de publier des stories cr\u00e9atives, en les accompagnant de texte, en y int\u00e9grant des \u00e9motic\u00f4nes ou encore des captures d’\u00e9cran.<\/p>\n

Sources des donn\u00e9es chiffr\u00e9es : forbusiness.snapchat.com<\/a>\u00a0– marketo<\/a> – trackmaven<\/a><\/strong><\/p>\n

En r\u00e9sum\u00e9, voir infographie ci-dessous :<\/h3>\n

\"Snapchat-chiffres-infographie\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis pr\u00e8s d’un an, la concurrence \u00e9merge sur le march\u00e9 des stories entre Snapchat, Facebook, Instagram et r\u00e9cemment Facebook Messenger.<\/p>\n","protected":false},"author":2,"featured_media":1743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[5,3],"tags":[12,66,115,116],"yoast_head":"\nSnapchat : Quelques chiffres et quelques astuces utiles<\/title>\n<meta name=\"description\" content=\"Depuis pr\u00e8s d'un an, la concurrence \u00e9merge sur le march\u00e9 des stories entre Snapchat, Facebook, Instagram et r\u00e9cemment Facebook Messenger.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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